To rapidly recap, y'all know yesteryear middle that broad rectangles perform improve than banner formats, that Google Ad colors should blend amongst page background color, that section targeting serves to a greater extent than relevant ads, that border-less Ads convert best, that split testing helps y'all shortlist the best advertizing formats, that Google CSE is much better than Adsense for Search.. the listing goes on as well as on.
But what’s the adjacent step when y'all convey experimented amongst all these Adsense tweaks but the CTRs as well as eCPM figures are stationary or aren’t moving due north equally y'all would similar them to? Well, the unproblematic solution is – some to a greater extent than optimization.
1. Turn Low Performing Units into Image Only Ads
Say y'all convey a skyscraper inward your sidebar or a leaderboard at the bottom of the page. It may demo a real pitiful CTR because it’s thence out of sight as well as visitors frequently tend to fille the advertizing unit of measurement completely.
In that case, an option is to role Image Only Ads for that using – Image ads are by as well as large CPM ads thence y'all volition generate revenue each fourth dimension the advertizing makes an impression. Image ads are too effective in places where the visitors are Adsense publishers themselves as well as less probable to survive interested inward clicking your ads.
Use Google Adsense Sandbox to see icon as well as Flash ads that are probable to seem on your spider web pages for visitors from unlike countries across the world.
2. Harness the Comments Section of Your Blog
When people read a blog, they’ll volition outset read / scan the principal article as well as and thence they’ll jump to the comments section.
If they convey a enquiry or need to a greater extent than data virtually the production / service mentioned inward the spider web log post, they’ll either leave of absence a comment or volition leave of absence the site search for to a greater extent than resources.
That’s why an advertizing unit of measurement placed inward the comment department would immensely help. The visitor is inward a mood to search for extra data as well as the Adsense unit of measurement inward the comments could convey an advertizing for a production that powerfulness appeal to the visitor. The best house for house an advertizing unit of measurement their is forthwith nether the comment textarea box.
3. Don’t Use Adsense At All
Some Adsense publishers are shy of placing ads inward prominent as well as visible locations on their site thinking that that ads powerfulness plow away visitors. So they volition set ads inward or thence corner hoping that visitors volition yet honor them.
Think from the perspective of Adwords advertisers who are renting infinite on your spider web log amongst the promise of getting prospective customers. Why would they survive willing to invest inward your site (by buying ads) when they are non getting the expected returns. If y'all desire advertisers to bid on your site, it is advisable that y'all house ads higher upwards the page flexure else don’t role Adsene at all.
4. Sell Your Website to Adsense Advertisers using Channels
You tin role Adsense channels to convince potential advertisers equally to why they should advertise on your site.
When y'all create a custom channel inward Adsense, edit the channel settings as well as allow Targeting. Then type a marketing pitch – nation your advertisers virtually your site, where the ads volition seem as well as why should they advertise on your site. Believe me, this works.
5. When Nothing Works, Put One at the Top
Thanks to tabbed browsers similar Firefox, IE or Opera – a horizontal advertizing unit of measurement placed at the summit of your spider web page tin perform quite good because visitors frequently notice the areas nigh the browser tabs.
Whether they are planning to move out your spider web page by pushing the unopen clit of the electrical current tab or cycling to or thence other browser tab, chances are high that your advertizing nigh the tab bar volition larn noticed. See implementations at Statcounter as well as Digital Point forums.
6. Avoid Using Common Blog Words
As far equally possible, exercise non role the mutual jargon similar “feeds”, “RSS”, “blog”, “XML”, etc equally that powerfulness resultant inward RSS as well as spider web log related ads fifty-fifty when your website belongs to a unlike niche.
You tin 1 time again role department targeting to propose Adsense bots to ignore the blocks of text that convey irrelevant words.